Privacy Policy
Privacy Policy
Effective Date: April 9, 2024
Last Updated: April 9, 2024
Introduction
Welcome to LAC Health (“we,” “us,” “our,” or “LAC”). We operate the website www.lac.us (the “Website”). This Privacy Policy outlines how we collect, use, disclose, safeguard, and otherwise process your Personal Information when you visit or interact with our Website, including when you purchase our medical equipment and related products or services (collectively, the “Services”).
We are committed to protecting your privacy and handling your data in an open and transparent manner. By accessing or using our Website and Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not access or use our Website or Services.
“Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
1. Information We Collect
We collect Personal Information from various sources, including:
Information You Provide Directly:
- Contact Information: Name, email address, phone number, mailing address, billing address, shipping address.
- Account Information: Username, password, account preferences, order history.
- Payment Information: Credit/debit card details, bank account information, or other payment instrument details required to complete transactions. Note: Payment details are typically processed directly by our secure third-party payment processors; we generally only store limited information like the last four digits of your card and transaction details.
- Communications: Information you provide when you contact us via email, phone, contact forms, chat, or other means (e.g., inquiries, support requests, feedback).
- Survey and Promotion Information: Information you provide when participating in surveys, contests, or promotional offers.
Information Collected Automatically:
- Device Information: IP address, device type (computer, mobile phone, tablet), operating system, browser type and version, unique device identifiers.
- Usage Information: Details about your interaction with our Website, such as pages visited, time spent on pages, links clicked, search queries, referring/exit pages, and browsing patterns.
- Location Information: General geographic location derived from your IP address or more precise location if you grant permission through your device settings.
Information from Cookies and Similar Technologies:
- We use cookies (small text files stored on your device), web beacons, pixels, and similar technologies to collect information about your browsing activities, enhance user experience, analyze site traffic, personalize content, and for security purposes. For more details, please see Section 5 (“Cookies and Tracking Technologies”).
2. How We Use Your Information
We use the Personal Information we collect for the following purposes, based on specific legal grounds:
To Provide and Manage Our Services (Performance of Contract):
- Process and fulfill your orders for medical equipment and products.
- Create and manage your account.
- Process payments and prevent transactional fraud.
- Provide customer support, respond to inquiries, and resolve issues.
To Improve Our Website and Services (Legitimate Interests):
- Analyze website usage patterns to understand user behavior and improve functionality, design, and content.
- Monitor and enhance the performance and security of our Website.
- Develop new products and services based on user needs and feedback.
- Personalize your experience by showing relevant content or offers.
For Communication Purposes (Consent / Legitimate Interests):
- Send transactional communications (e.g., order confirmations, shipping updates, invoices).
- Send administrative information (e.g., updates to terms, policies, or security alerts).
- Send promotional materials, newsletters, special offers, and other marketing communications, only where we have your consent or where permitted by law (you can opt-out at any time).
To Comply with Legal Obligations (Legal Obligation):
- Comply with applicable laws, regulations, court orders, subpoenas, or other legal processes.
- Maintain records as required by law (e.g., for tax or accounting purposes).
- Respond to lawful requests from public and government authorities.
To Protect Our Rights and Interests (Legitimate Interests):
- Protect our rights, property, safety, and security, and that of our users and the public.
- Enforce our Terms of Service and other agreements.
- Detect, prevent, and address fraud, security breaches, or other potentially prohibited or illegal activities.
3. How We Share Your Information
We value your privacy and are committed to protecting your Personal Information. We do not sell, rent, or trade your Personal Information to third parties for their marketing purposes.
We may share your Personal Information only in the following limited circumstances:
4. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, secure networks, and regular security assessments.
However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
6. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- The duration of your relationship with us (e.g., as long as you have an active account).
- The necessity of the information to provide our Services to you.
- Our legal and regulatory obligations (e.g., tax laws, record-keeping requirements).
- The need to resolve disputes or enforce our agreements.
When your Personal Information is no longer needed for these purposes, we will securely delete or anonymize it.
7. Your Privacy Rights and Choices
Depending on your location and applicable law (e.g., GDPR, CCPA/CPRA), you may have certain rights regarding your Personal Information. These rights may include:
- Right to Access: Request access to the Personal Information we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete Personal Information.
- Right to Erasure (Deletion): Request deletion of your Personal Information, subject to certain exceptions (e.g., legal obligations, ongoing transactions).
- Right to Restrict Processing: Request limitation on how we use your Personal Information under certain conditions.
- Right to Data Portability: Request a copy of your Personal Information in a structured, commonly used, and machine-readable format.
- Right to Object: Object to the processing of your Personal Information based on our legitimate interests or for direct marketing purposes.
- Right to Opt-Out of Marketing Communications: You can unsubscribe from our promotional emails at any time by clicking the “unsubscribe” link provided in the email or by contacting us directly. You may still receive essential transactional or administrative communications.
- Right to Withdraw Consent: If we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
How to Exercise Your Rights:
To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We may need to verify your identity before processing your request to protect your privacy and security. We will respond to your request within the timeframes required by applicable law.
8. International Data Transfers
Our Website is operated in the United States. If you are accessing the Website from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection laws of the United States may differ from those of your country of residence. By using our Website and Services, you consent to the transfer of your information to the United States and its processing in accordance with this Privacy Policy.
We will take appropriate safeguards to ensure that your Personal Information remains protected in accordance with this Privacy Policy and applicable law when transferred internationally.
9. Children’s Privacy
Our Website and Services are not intended for or directed at individuals under the age of 16. We do not knowingly collect Personal Information from children under 16 without verifiable parental consent. If we become aware that we have inadvertently collected Personal Information from a child under 16, we will take reasonable steps to delete such information promptly. If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us using the details below.
10. Third-Party Links
Our Website may contain links to other websites or services operated by third parties that are not controlled by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last Updated” date at the top of this policy and post the updated version on our Website. Significant changes may be communicated through a notice on our Website or via email.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our Website or Services after any changes signifies your acceptance of the revised Privacy Policy.
Our Commitment Regarding Data Sales: Notwithstanding any future changes to this Privacy Policy, we affirm our commitment that we will not sell, rent, or trade your Personal Information to third parties for their marketing purposes without your explicit prior consent. Any changes to this policy will not alter this fundamental commitment regarding the sale of your data.
12. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy, our data practices, or if you wish to exercise your privacy rights, please contact us at:
10304 Eaton Pl Suite 100
Fairfax, VA 22030, United States
Website: www.lac.us
Email: [email protected]
Phone: (202) 883-3261
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.
